How to use Flodesk and email marketing for photographers (50% off Flodesk Code!)

Hey there, photog friend. Let’s talk about one of the most underrated tools in your photography business, email marketing. I know, I know, social media gets all the attention, but hear me out. Unlike Instagram’s ever-changing algorithm, your email list is yours. No fighting for visibility, no worrying about disappearing posts, just a direct line to your dream clients.

And the best part? You don’t need to be a tech genius to make it work. Thanks to Flodesk, sending beautiful, on-brand emails is easy (and dare I say, fun?). Let’s dive into why email marketing should be part of your photography business and how you can start today—with a sweet discount to get you going!

Why Email Marketing Matters for Photographers

1. Stay Top of Mind – Your clients might love your work, but life gets busy. A well-timed email can remind them to book that family session before the holiday rush.
2. Build Genuine Relationships – Unlike the scroll-and-forget nature of social media, emails feel personal. They land right in your client’s inbox, where they’re more likely to engage with your message.
3. Increase Bookings – Want more clients? Email subscribers are warm leads—they’ve already shown interest in your work. A well-crafted email with an exclusive offer can turn them into paying clients.
4. Share Valuable Content – Whether it’s session tips, styling guides, or behind-the-scenes stories, email lets you connect beyond just selling.

How to Use Flodesk for Email Marketing (Without Overcomplicating It)

Flodesk is a game-changer for photographers because it’s simple, beautiful, and built for creatives like us. No coding, no overwhelm—just stunning emails that match your brand.

1. Start with a Lead Magnet

People need a reason to join your email list. Offer something valuable, like a free PDF on “What to Wear for Family Photos” or a checklist for planning stress-free sessions.

2. Set Up a Welcome Sequence

Once someone signs up, don’t ghost them! A simple automated welcome email introduces yourself, shares a bit about your work, and lets them know what to expect from your emails.

3. Send Consistent (but Not Annoying) Emails

You don’t have to email every week if that’s not your vibe. A monthly newsletter with recent sessions, upcoming availability, and helpful tips is a great place to start.

4. Use Flodesk’s Gorgeous Templates

Flodesk makes it easy to create emails that actually look good. No clunky formatting—just clean, modern designs that feel like you.

5. Encourage Engagement

Ask questions, invite replies, and make it feel like a conversation. The more personal, the better!

Ready to Try Flodesk? Get 50% Off!

If you’re ready to build a photography business that doesn’t rely entirely on social media, Flodesk is your best friend. And because I believe in sharing the good stuff, you can get 50% off your Flodesk subscription with my special code BLOOMSC

Go ahead, give it a try—you’ve got nothing to lose, and a whole lot of dream clients to gain.